This article asks how artificial intelligence can be used to study the language strategies of mainstream media in South Asia. The focus is methodological. AI is treated here not as a broad social backdrop, but as a practical tool that can assist discourse analysis. Drawing on work in agenda-setting, framing, critical discourse analysis, AI and media communication, and South Asian media studies, the article outlines a framework for examining mainstream media texts in India, Pakistan, Bangladesh, Sri Lanka, and Nepal. Four dimensions are highlighted: lexical, narrative, emotional, and positional strategies. The article also points to simplification and labeling as a tendency that runs across them. AI is useful because it can help trace repetition, group similar textual patterns, and make recurring tendencies easier to observe across a wider body of texts.

Yang Qiaoyu. A Study on South Asian Media Language Strategies Based on Artificial Intelligence. The Frontiers of Society, Science and Technology (2026), Vol. 8, Issue 2: 46-55. https://doi.org/10.25236/FSST.2026.080207.

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