As a carrier and platform for the dissemination of sports culture, large-scale sports events have received more and more attention with the prosperity of social economy and cultural development, and have become an important part of social cultural activities. The operating mechanism of sports events has been continuously improved, the content has been continuously enriched, and the viewing of games has been continuously improved. The purpose of this article is to study the theory and practice of sports display in domestic large-scale track and field events. This article adopts the literature method, questionnaire survey method and other research methods to research and analyze the sports display of domestic large-scale track and field events. The concept of sports display is defined from two levels of broad and narrow sense, and the manifestation of sports display elements is carried out. This article has obtained several successful experiences and enlightenments through analysis. On t his basis, it further puts forward some suggestions for the sports display of large-scale events in the future, and provides a useful reference for the breakthrough and innovation of sports display of large-scale events in the future. Using the principles of communication, sports event operation management and sports economics, the function of sports display is analyzed. Through expert interviews, audience questionnaire surveys and statistical analysis, the current status of sports display in large-scale track and field events is studied. Research shows that only 62.4% of people have heard of the term "sports show"; nearly half of the athletes have not heard of the word "sports show"; it can be seen that although the development of sports show has made great results, but there are still large- scale groups of people who lack knowledge and understanding of sports exhibitions, which is also an important factor restricting the development of sports exhibitions in track and field events.

Shaojuan Hu Theory and Practice of Sports Exhibition in Domestic Large Track and Field. International Journal of Frontiers in Sociology (2021), Vol. 3, Issue 1: 142-149. https://doi.org/10.25236/IJFS.2021.030118.

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