The traditional way of communication through the media is gradually disappearing in our life, while new media appear more and more. This shows that the way of visual communication in the advertising industry is changing. This paper mainly studies how to use interaction design in the new media environment and the changes that need to be made about the integration of interaction design into new media. Based on the new forms of interactive expression in the new media environment, this paper mainly discusses the historical origin, current development status and future development trend of interactive design, based on the multi sensory impact of this expression on the communication of new media advertising. The second is about the impact of interaction design and the change of audience thinking on visual communication performance.

Mengxue Zhong. Application of Interaction Design in New Media Advertising. International Journal of Frontiers in Sociology (2022), Vol. 4, Issue 6: 27-33. https://doi.org/10.25236/IJFS.2022.040607.

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