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Academic Journal of Humanities & Social Sciences, 2022, 5(11); doi: 10.25236/AJHSS.2022.051105.

The Social Significance of the "Live Broadcast +Fitness" Model in the View of the Evolution of Media

Author(s)

Xu Bingqing

Corresponding Author:
Xu Bingqing
Affiliation(s)

Zhejiang Agriculture and Forest University, Hangzhou, China

Abstract

Fitness apps, sports short videos, etc. have gradually entered into the public and changed people's exercise and social habits. At the beginning of this year, live fitness became a popular phenomenon. From the perspective of media evolution logic, the "live broadcast + fitness" model better meets people's needs for emotional communication and immersive experience. This model has the characteristics of communication, which has led to the return of labor relations. In the sharing and interaction of audiences and anchors, the society has achieved further integration, and Chinese culture has also been well disseminated in this model. Fitness live broadcasts meet the needs of the society and complete the construction of its own social meaning.

Keywords

Live fitness; Media remedy; Digital labor

Cite This Paper

Xu Bingqing. The Social Significance of the "Live Broadcast +Fitness" Model in the View of the Evolution of Media. Academic Journal of Humanities & Social Sciences (2022) Vol. 5, Issue 11: 23-27. https://doi.org/10.25236/AJHSS.2022.051105.

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