The research focus on the relationship among community social capital, perceived value and community loyalty with taking alumni community as an object. The partial least squares structural equation modeling (PLS-SEM) is to adopted to analyze data by using SmartPLS 3.2.9. The results show that social capital has contribution on perceived informational value and perceived social value, perceived informational value significantly affect community loyalty, while perceived social value has insignificant impact on community loyalty.

Gong Shuhui. The Relationship among Community Social Capital, Perceived Value and Community Loyalty. Academic Journal of Humanities & Social Sciences (2022) Vol. 5, Issue 16: 122-130. https://doi.org/10.25236/AJHSS.2022.051620.

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