This paper aim to introduce 4C framework of strategic marketing to analyze how blockchain companies are working in marketing communication and advertising. The 4C framework of strategic marketing includes: customer, cost to the customer, convenience and communication. Based on our study, we would be able to have the conclusion that using the blockchain technology in business marketing would be able to build and maintain good relations with customers through customer loyalty plans and reward plans. Blockchain technology could also lower the cost of the product and service, hence lower the cost to the customer eventually. Using blockchain technology is more convenient since the blockchain technology could build more connection between different brands and companies. Both internal and external communication will be increased since blockchain technology does not need support from intermediate agents. Blockchain technology also could make communication more effective and efficient.

Xing Yin. Blockchain Companies in Marketing Communication: The Study on 4C Framework of Strategic Marketing Analysis. The Frontiers of Society, Science and Technology (2023) Vol. 5, Issue 5: 39-42. https://doi.org/10.25236/FSST.2023.050506.

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