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Academic Journal of Business & Management, 2023, 5(7); doi: 10.25236/AJBM.2023.050718.

Research on the Impact of Consumer Preference on the Profit of Catering Enterprises


Fangtao Zhao, Yuanguang Liu, Guiyu Zhou, Haiting Ye, Fan Bai

Corresponding Author:
Fan Bai

School of Economics and Management, Sichuan Tourism University, Chengdu, 610000, China


In recent years, with the increasing improvement of the living standards, people's requirements for catering become higher and higher, which has also led to an increasing number of factors affecting the profit of catering enterprises. However, the choice of consumers plays a dominant role. Meanwhile, Sichuan came top of the revenue of the catering industry in China. Therefore, taking Sichuan cuisine as the research object, this article understands the customer’s consumption preferences by conducting the questionnaires, applies SPSS to the correlation analysis on the survey results, gets the hang of the impact of customer’s consumption preferences on the customer flow or profit of catering enterprises, and proposes the research prospects. In addition, it is hoped to provide some reference for other enterprises in the same industry.


consumer preferences; catering enterprises; enterprise profit

Cite This Paper

Fangtao Zhao, Yuanguang Liu, Guiyu Zhou, Haiting Ye, Fan Bai. Research on the Impact of Consumer Preference on the Profit of Catering Enterprises. Academic Journal of Business & Management (2023) Vol. 5, Issue 7: 122-130. https://doi.org/10.25236/AJBM.2023.050718.


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