The "immersive" cultural and tourism night tour relies on the metaverse, combining science and technology with night tourism to create an "immersive" experience that allows participants to interact with artistic works, historical and cultural works, and even participate in the shaping of works. It not only allows the eyes to see it, but also allows them to immerse themselves in it truly and experience the charm of culture. This paper analyses the current situation of the development of urban night tourism, summarizes the problems in the development of China's cultural tourism night tourism, and at the same time combines the relevant policies of China's cultural tourism night tourism, integrates metaverse with cultural tourism night tourism, relies on metaverse technology to create immersive night tourism venues, and finally proposes innovative development strategies for cultural tourism night tourism based on the characteristics of "immersion". Finally, we propose an innovative development strategy for cultural tourism night tours.

Peng Runhua, Chang Jing. Innovative Development Strategies for "Immersive" Cultural and Tourism Night Tours from a Metaverse Perspective. Academic Journal of Business & Management (2023) Vol. 5, Issue 8: 58-63. https://doi.org/10.25236/AJBM.2023.050810.

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