With the continuous development of China's economy, the structure of energy allocation has also undergone many changes. As a basic enterprise serving urban residents, gas enterprises need to better carry out all aspects of operation and management. The price formation mechanism excludes the positive role of the market mechanism, which is embodied in the following aspects: the price formation mechanism excludes the positive role of the market mechanism; Price constitutes the function of rejecting the market; Pricing method can't provide production efficiency stimulation. As an integral part of public utilities, gas industry has the characteristics of public welfare, natural monopoly, competitive source, obvious geographical boundary, continuity of gas production and imbalance of consumption. Under the franchise system, the government will gradually withdraw its investment from the gas industry; At the same time, a new regulatory system for public utilities has been established to clarify the rights and obligations of franchising enterprises. Therefore, it has been widely used in various fields in recent years. However, at present, many urban gas enterprises in China have encountered many problems in their operation, which seriously affect their economic benefits. Therefore, analyzing the problems existing in the marketing management of urban gas enterprises is of great significance for promoting the healthy development of the natural gas industry.

Ying Zhao, Wei Zhang. Research on Management Mode of Gas Industry under the New Situation. Academic Journal of Business & Management (2023) Vol. 5, Issue 8: 82-86. https://doi.org/10.25236/AJBM.2023.050814.

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