School of Business, Xi’an International Studies University, Xi’an, China
This paper selects BYD New Energy Vehicles as the research object to deeply explore the impact of the innovative spirit of BYD founder Wang Chuanfu on the implementation of BYD's new energy vehicle development strategy. The research has the following three findings: first, Wang Chuanfu's entrepreneurial spirit of "technology is king and innovation is the foundation" is the core driving force for BYD's success in the field of new energy vehicles; Second, BYD New Energy Vehicle has produced different technological innovation mechanisms at each strategic stage, based on the analysis and refinement of different technological innovation mechanisms, it is summarized that the overall path of corporate strategy implementation is divided into two paths: technology path and innovation path, under the role of the two paths, mainly through product innovation, technological innovation, market innovation and organizational form innovation to promote the implementation of corporate strategy; Third, the study proposes that the impact of entrepreneurial innovation on strategy execution can be effectively implemented through the four aspects of human resources, organizational structure, corporate culture and business system.
Entrepreneurship; Strategy execution; BYD New Energy Vehicle; Technological innovation; Grounded Theory
Li Ying. Research on the Impact of Entrepreneurs' Innovative Spirit on the Strategic Implementation of BYD's New Energy Vehicle Development. Academic Journal of Business & Management (2023) Vol. 5, Issue 8: 124-130. https://doi.org/10.25236/AJBM.2023.050821.
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