International Journal of Frontiers in Sociology, 2023, 5(5); doi: 10.25236/IJFS.2023.050502.
Qinghang Gong1, Doudou Bi1,2
1Tourism Management Department, South China University of Technology, Guangzhou, China
2Guangzhou Cultural and Tourism Integration Development Research Base, Guangzhou, China
In the context of integration of culture and tourism, intangible cultural heritage (ICH) has become an important cultural resource for tourism. Based on the old town of Lijiang, a representative intangible cultural heritage tourist destination, this paper investigates tourist satisfaction in intangible cultural heritage tourist destinations through Web Text Analysis and IPA analysis respectively. The study found that the uniqueness and richness of ICH cultural resources have a significant impact on tourist satisfaction, and that tourist satisfaction in terms of infrastructure and tourism consumption in the old town of Lijiang is low and still has much room for improvement.
Intangible Cultural Heritage, Tourist Satisfaction, Web Text Analysis, IPA Analysis
Qinghang Gong, Doudou Bi. A Study on Tourist Satisfaction in Intangible Cultural Heritage Places Based on Web Text Analysis and IPA Analysis—Case Study on Lijiang Old Town. International Journal of Frontiers in Sociology (2023), Vol. 5, Issue 5: 8-18. https://doi.org/10.25236/IJFS.2023.050502.
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