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Academic Journal of Business & Management, 2023, 5(9); doi: 10.25236/AJBM.2023.050902.

Research on Market Entry and Environment


Yufen Chen

Corresponding Author:
Yufen Chen

Faculty of Economics and Management, Hubei University of Science and Technology, Xianning, Hubei, 437100, China


With the development of global economic integration, globalization has taken center stage in the modern marketing world. Many companies have explored overseas markets, and the motivation of companies to enter the overseas market includes proactive motives and reactive motives. Meanwhile, due to internal and external environment, many enterprises change their business strategy and optimize marketing strategies. In the context of global economic integration, how to effectively enter the overseas markets is a problem that companies need to attach great importance to, because blindly entering overseas markets will affect the development of companies. Therefore, this article will introduce several methods for companies to enter overseas markets, such as licensing operation, cooperative business operation and foreign direct investments. Also, the company need to analyze the advantages and disadvantages of different market entry methods and choose the best one. At the end, this article will analyze Tesla's entry into the Chinese market as a case study.


market entry, global economy, overseas market

Cite This Paper

Yufen Chen. Research on Market Entry and Environment. Academic Journal of Business & Management (2023) Vol. 5, Issue 9: 9-13. https://doi.org/10.25236/AJBM.2023.050902.


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