The rapid development of digital economy is a new driving force for rural residents to increase their income, which is of great significance for comprehensively promoting the rural revitalization strategy. Based on the panel data of 30 provinces in China from 2015 to 2020, this paper calculates the digital economy development index of each province, and analyzes the impact of digital economy on rural residents' income and its effect mechanism. It is found that the development of digital economy significantly promotes the improvement of rural residents' income level; the development of the digital economy can increase the income of rural residents by promoting scientific and technological innovation and accelerating the development of agricultural finance; the development of digital economy has a more significant positive effect on the income of rural residents in Western China.

Jiatong Wang. Research on the influence effect and mechanism of digital economy on rural residents' income under the background of rural revitalization. Academic Journal of Business & Management (2023) Vol. 5, Issue 9: 116-124. https://doi.org/10.25236/AJBM.2023.050918.

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