With the rise of big data processing technology and agricultural product Electronic business platform (E-COMMERCE), the varieties and channels of agricultural product sales are becoming more and more diversified. It is not popular among the E-COMMERCE, resulting in users not being able to accurately find the products that suit them in the first time. Therefore, the agricultural product E-COMMERCE has become an important means to efficiently meet individual needs. Combined with the technical characteristics of the Internet of things (IOT) and the development trend of online retailers, it provides professional online logistics services and other value-added services throughout all links of logistics for logistics enterprises, suppliers, manufacturers, retailers, partners, customers, governments and banks. Based on the analysis of the current development status of China's agricultural tourism product online retailers, combined with the characteristics of tourism consumption in the era of experience economy, this paper puts forward the innovative development strategy of China's agricultural tourism product E-commerce.

Liu Feng, Yin Beilei, Zeng Linling. Construction of E-commerce for tourism and agricultural products based on Internet of Things technology under the background of big data. The Frontiers of Society, Science and Technology (2023) Vol. 5, Issue 6: 110-116. https://doi.org/10.25236/FSST.2023.050617.

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