The Frontiers of Society, Science and Technology, 2023, 5(7); doi: 10.25236/FSST.2023.050714.
Ji Siyu
Jilin Normal University, Changchun, Jilin, 130103, China
With the rapid development of economic times and the continuous improvement of people’s living standards, cars have gradually become an indispensable means of transportation in our lives. Automobile advertising language is playing an increasingly important role in promoting automobile sales. Therefore, translators should take proper translation methods into full consideration of cultural differences when conducting research on the translation of automobile advertising language. This paper studies the translation principles and language features of advertising language from the current situation of the automobile industry and the relevant introduction of advertising language, and puts forward effective translation strategies for automobile advertising language, so as to help translators and manufacturers better understand the practical significance of advertising language translation.
The automobile advertising language; Translation; Translation strategies
Ji Siyu. The Research on Translation of Automobile Advertising Language. The Frontiers of Society, Science and Technology (2023) Vol. 5, Issue 7: 73-81. https://doi.org/10.25236/FSST.2023.050714.
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