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The Frontiers of Society, Science and Technology, 2023, 5(7); doi: 10.25236/FSST.2023.050715.

A Critical Discourse Analysis of the English Exhibition Overviews on the Official Websites of Museums in Beijing


Chen Jianhua, Liang Baoheng, Wang Yingwei

Corresponding Author:
Chen Jianhua

Department of Tourism English, Tourism College, Beijing Union University, Beijing, China


This paper carries out a case study of the 14 museums in Beijing, analyzing English exhibition overviews of around 60,000-words on their official websites with the help of Nvivo qualitative analysis software to obtain their topics and high-frequency words. At the same time, with a perspective of critical discourse analysis and a focus on the analysis of text representation and intertextuality, it aims to explain how these museums and exhibitions achieve their purposes of publicity and promotion in the specific social and cultural contexts. Based on this, this paper puts forward some strategies for the museums’ international communication, including enhancing the professionalism of exhibition publicity, optimizing the English websites of the museums, and strengthening the promotional nature of exhibition overviews.


Critical discourse analysis; English exhibition overviews; Intertextuality, Chinese museums

Cite This Paper

Chen Jianhua, Liang Baoheng, Wang Yingwei. A Critical Discourse Analysis of the English Exhibition Overviews on the Official Websites of Museums in Beijing. The Frontiers of Society, Science and Technology (2023) Vol. 5, Issue 7: 82-89. https://doi.org/10.25236/FSST.2023.050715.


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