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International Journal of Frontiers in Sociology, 2023, 5(6); doi: 10.25236/IJFS.2023.050604.

Research on the Influence of Customer Participation on Customer Loyalty in Online Shopping Context—Based on the Intermediary Role of Experience Value


Li Jieya

Corresponding Author:
Li Jieya

School of Economics and Management, Guangxi Normal University, Guilin, China


With the development of the Internet, shopping through e-commerce platforms has become a significant choice for people. However, with the emergence of various e-commerce platforms, people's selectivity has gradually increased, so retaining customers has become an essential issue for e-commerce enterprises. This research explores the influence mechanism of customer participation on customer loyalty to e-commerce platforms, taking experience value as the intermediary variable, and its purpose is to put forward some suggestions for improving customer loyalty to e-commerce platforms.


Customer participation; Experience value; Customer loyalty

Cite This Paper

Li Jieya. Research on the Influence of Customer Participation on Customer Loyalty in Online Shopping Context—Based on the Intermediary Role of Experience Value. International Journal of Frontiers in Sociology (2023), Vol. 5, Issue 6: 13-20. https://doi.org/10.25236/IJFS.2023.050604.


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