Studying the high-quality development of B&B based on the perspective of tourist experience is an important way to fit the development of high-quality tourism B&B and meet the market demand. Taking Dali Homestay gathering area as the research object, we collect the comments of tourists on Ctrip travel website, use Octoparse 8.0 web crawler software to obtain a large number of online comment text, and use ROST-CM6 software and content analysis method to explore the tourists' experience and perception of Dali B&B. The results show that the tourists mainly focus on high frequency words and around the perception of the semantic network are "room" and "host" and "clean" and "enthusiasm", that visitors to the B&B facility itself hardware facilities and software services, its feelings focus on the basic accommodation function of B&B facility, no special perception of local culture characteristics. Tourists' overall perception and experience of Dali B&B is good, and the negative emotions are mainly reflected in the imperfect infrastructure of B&B, inadequate service, excessive commercialization tendency and weak product experience of B&B. Therefore, the need to further improve the B&B facility infrastructure to improve the level of hardware, provide personalized service to ensure service quality, the introduction of relevant professionals to improve the management level, strengthen the supervision and management of B&B facility market to promote the healthy development, make tourists get better perception experience, guarantee the high quality of Dali B&B facility industry development.

Guo Zijing, Qin Qiongxian. Research on Tourist Perception and Quality Improvement of Dali B&B: Based on Network Text Analysis. Academic Journal of Business & Management (2023) Vol. 5, Issue 11: 35-41. https://doi.org/10.25236/AJBM.2023.051105.

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