With the rapid development of online shopping in China, e-commerce platform, as the shopping channel that consumers often rely on, has been paid more and more attention. However, the privacy clauses that platforms require consumers to sign before providing services are related to the protection of privacy rights in online consumption. Through empirical and theoretical studies, it is known that there are defects in consumers' negotiating position, privacy information sharing channels and subject responsibility. Therefore, it is better to strengthen the inclined protection of "informed consent". Strengthening fiduciary duty and introducing third party evaluation mechanism to strengthen privacy protection.

Cao Yi. Research on Consumer privacy protection of e-commerce platform—Empirical analysis based on the privacy clauses of 20 e-commerce platforms. The Frontiers of Society, Science and Technology (2023) Vol. 5, Issue 8: 122-133. https://doi.org/10.25236/FSST.2023.050816.

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