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Academic Journal of Business & Management, 2023, 5(12); doi: 10.25236/AJBM.2023.051206.

Evaluation of High Quality Tourism Development in Hunan Province Based on Entropy Topsis Methodand Chronological Evolutionary Features

Author(s)

Zhu Qi, Zhu Mingjun

Corresponding Author:
Zhu Qi
Affiliation(s)

School of Management, Hunan University of Technology and Business, No. 569 Yuelu Avenue, Changsha, China

Abstract

Based on the new development concept, this paper constructs an evaluation index system for the high-quality development of tourism in Hunan Province with five primary indicators and 19 secondary indicators of innovative development, coordinated development, green development, open development and shared development, and uses the entropy-weighted TOPSS method to evaluate the level of high-quality development of tourism in Hunan Province from 2015 to 2021, and then analyzes its time-series evolution characteristics. The results show that the level of green development, innovation and open development of tourism in Hunan Province is relatively high, while the level of coordinated development and shared development is relatively low; the overall trend of tourism quality development shows an upward trend, but the development is almost stagnant between 2019 and 2021; the risk resistance of tourism quality development is weak, and the coordinated development and open development are most seriously affected under the new epidemic. In turn, the overall development of tourism is affected and constrained. Based on the above research, this paper proposes countermeasures to promote the high quality development of tourism in Hunan Province.

Keywords

quality tourism development; entropy TOPSIS; time-series evolutionary characteristic

Cite This Paper

Zhu Qi, Zhu Mingjun. Evaluation of High Quality Tourism Development in Hunan Province Based on Entropy Topsis Methodand Chronological Evolutionary Features. Academic Journal of Business & Management (2023) Vol. 5, Issue 12: 38-45. https://doi.org/10.25236/AJBM.2023.051206.

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