Academic Journal of Business & Management, 2023, 5(12); doi: 10.25236/AJBM.2023.051214.
Song Bin
Shanghai Open University Jingan Branch, Shanghai Jingan District College, Shanghai, China, 200040
In the innovation of rural e-commerce marketing model, products, external and government policies are the main factors affecting innovation, such as product scale, characteristics, sales form, marketing environment, basic equipment, information technology, geographical conditions, support and participation policies, etc. Modern rural e-commerce marketing is becoming more and more intelligent, and the marketing mode has also changed from B2C, F2C and F2B to more advanced F2C2C and F2C2B. The transformation of the model requires more advanced information technology and professional support, such as e-commerce platform construction, logistics technology, mobile payment technology and big data technology. These technologies are the essential basic support for rural e-commerce marketing, and they are also an indispensable part in the innovation process of rural e-commerce marketing model.
rural areas; E-commerce marketing model; Innovation; technical support
Song Bin. Discussion on Marketing Mode Innovation and Technical Support of Rural E-commerce. Academic Journal of Business & Management (2023) Vol. 5, Issue 12: 88-92. https://doi.org/10.25236/AJBM.2023.051214.
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