Marketing is the core department in most enterprises, and it is the main source of business. The ultimate goal of marketing is to promote and promote one's own products or services to market customers, stimulate user purchases, and create profits for the enterprise. To some extent, the success of marketing is related to the profit level and development trend of the enterprise. The buyer's market is the key to balancing supply and demand at this stage, and marketing should implement innovative marketing strategies from the perspective of customers. This paper proposes the construction of a marketing system based on customer value, achieving ideal results. Based on this, this paper mainly analyzes the implementation strategies of enterprise marketing under customer value, which has certain reference value for enterprise marketing work.

Liye Liu. Reference for Exploring Enterprise Marketing Strategies under Customer Value. Academic Journal of Business & Management (2023) Vol. 5, Issue 13: 16-21. https://doi.org/10.25236/AJBM.2023.051303.

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