Academic Journal of Business & Management, 2023, 5(13); doi: 10.25236/AJBM.2023.051316.
Qing Li
Department of Business Administration, Anhui University of Finance and Economics, Bengbu, China
Based on experiential learning theory and grief recovery theory, this paper uses the survey data of 169 entrepreneurs to investigate the influence of entrepreneurs' failure experience on subsequent learning behavior, and introduces the moderating effects of different recovery orientations of entrepreneurs. The results show that entrepreneurial failure experience has a positive impact on entrepreneurs' failure learning behavior, which is conducive to both exploitative learning and exploratory learning. Reflective orientation positively moderates the relationship between entrepreneurial failure experience and exploitative learning behavior; Entrepreneur recovery orientation negatively moderates the relationship between entrepreneurial failure experience and exploratory learning behavior; Entrepreneur alternating orientation has a positive moderating effect on entrepreneurial failure experience and exploitative and exploratory learning behavior.
Entrepreneurial failure experience; Failure learning behavior; Reflective orientation; Recovery orientation; Alternate orientation
Qing Li. A Study on the Impact of Entrepreneurial Failure Experiences on Learning Behavior—From the Perspective of Grief Recovery. Academic Journal of Business & Management (2023) Vol. 5, Issue 13: 110-118. https://doi.org/10.25236/AJBM.2023.051316.
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