To explore the status, characteristic and the influencing factors of university freshmen’short video addiction,970 university freshmen were investigated by a questionnaire survey.The results showed that short video addiction among university freshmen is very serious.There are significant differences in gender and origin of freshmen' short video addiction.Gender,perceived social support and cognitive reappraisal significantly predicted university freshmen’short video addiction.Therefore, it is proposed to strengthen propaganda and stratified education,build a good social support system and improve cognitive reevaluation level,so as to prevent university freshmen’short video addiction.

Wu Lianning, Chen Mei. Research on Influential Factors and Promotion Strategy of University Freshmen’ Short Video Addiction. The Frontiers of Society, Science and Technology (2023) Vol. 5, Issue 9: 90-94. https://doi.org/10.25236/FSST.2023.050915.

[1] Qin Haoxuan, Li Xia, Zeng Meihong, et al. The Preliminary Development of the Short Video Addiction Scale for College Students [J]. Frontiers of Chinese Psychology, 2019, 1(8):586-598.

[2] Wang Xiangdong, Wang Xilin, Ma Hong. Manual of Mental Health Rating Scale [M]. Beijing: China Mental Health Magazine, 1999: 131-133.

[3] Wang Li, Liu Hengchao, Li Zhongquan, et al. Research on the Reliability and Validity of the Chinese Version of the Emotion Regulation Questionnaire [J]. Chinese Journal of Health Psychology, 2007, 15(6): 503-505.

[4] Li Xia, Qin Haoxuan, Zeng Meihong, et al. The relationship between short video addiction symptoms and personality of college students [J]. Chinese Journal of Mental Health, 2021, 35(11): 925-928.

[5] Yi Xueyong, Li Wenjie. Exploration of the Causes of Internet Game Addiction Based on the "Use and Satisfaction" Theory of Communication Studies [J]. China Special Education, 2006, (11): 84-88+78.

[6] Liu Huiying, Yang Jingyi, Wang Wan. The influence of social support and sense of meaning in life on Internet addiction among medical students in a university in Henan Province [J]. Medicine and Society, 2020,33(11):114-118.

[7] Ye Baojuan, Fu Haohao, Yang Qiang, et al. The impact of teachers’ caring behavior on adolescent Internet addiction: the chain mediation effect of perceived social support and academic self-efficacy [J]. Chinese Journal of Clinical Psychology, 2017, 25( 06):1168-1170+1174.

[8] Jia Xiaoshan, Zhu Haidong, Sun Guiqin. Analysis of Multiple Mediating Effects of Family Socioeconomic Status on Adolescents' Subjective Well-being [J]. China Health Management, 2022, 39(02): 152-156.

[9] Folkman S, Moskowitz JT. Positive affect and the other side of coping[J].Am Psychol,2000,55(6)：647-654.

[10] McRae,K.,Jacobs,S.E.,Ray,R.D, et al.Individual differences in reappraisal ability：Links to reappraisal frequency, well-being, and cognitive control[J].Journal of Research in Personality[J], 2012,46(1):2-7.

[11] Davis R A. A cognitive-behavioral model of pathological internet use[J].Comput Hum Behav, 2001,17(2):187-195.    

[12] Lai Xuefen, Wang Yanhui, Wang Yuanyuan, etc. Parental control and adolescent Internet addiction: the mediating role of emotion regulation [J]. Chinese Journal of Clinical Psychology, 2014, 22(03): 437-441.