Graduate School of Business, The National University of Malaysia, Bandar Baru Bangi, Malaysia
In recent years, with the rapid development of information technology and the emergence of online media, a virtual world other than the real world has been opened up for people. News participants have also shifted from passively accepting news in the past to actively participating in news topic discussions, disseminating personal opinions, and so on. As a result, the entire public opinion pattern has undergone tremendous changes. At the same time, for enterprises, the ability to respond to online public opinion is becoming increasingly important in the context of new media. Therefore, enterprises must also make corresponding changes and constantly adapt to new situations in order to seek greater space for their own development. This paper mainly studies how to provide effective solutions for enterprise management in the context of the development of online public opinion.
online public opinion, enterprise management, new media
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