With the continuous development of China's digital media industry and information network technology, digital media technology has gradually grown up and become a very important force to spread China's cultural information and promote China's economic development. It also occupies an indispensable and important position in China's information construction. Based on this, this paper first discusses the basic concepts and characteristics of digital media technology, then analyzes the main wide application fields of digital media technology, and then introduces the thinking of the development trend of digital media technology for reference of relevant staff.

Zhekan Chen. Discussion on the Development Trend and Application of Digital Media Era. International Journal of Frontiers in Sociology (2023), Vol. 5, Issue 7: 48-54. https://doi.org/10.25236/IJFS.2023.050708.

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