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Academic Journal of Business & Management, 2023, 5(14); doi: 10.25236/AJBM.2023.051412.

Analysis of Xiaomi Corporation's Marketing Strategy


Weihao Zhang

Corresponding Author:
Weihao Zhang

Jingdezhen Ceramic University, Jingdezhen, 333400, China


Xiaomi Corporation has successfully developed and expanded the Xiaomi mobile phone business by virtue of its excellent marketing strategy, and by replicating the marketing model, Xiaomi's smart hardware has also received a good market response. It has made relatively successful decisions in Internet marketing, spokesperson selection, and product strategy, and has pioneered the establishment of a complete dual-channel online and offline mobile phone sales. However, in the marketing process of Xiaomi Corporation, there are also problems such as lax Internet marketing review and over-reliance on hunger marketing.


xiaomi Corporation, marketing strategy, hunger marketing

Cite This Paper

Weihao Zhang. Analysis of Xiaomi Corporation's Marketing Strategy. Academic Journal of Business & Management (2023) Vol. 5, Issue 14: 67-70. https://doi.org/10.25236/AJBM.2023.051412.


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