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Academic Journal of Business & Management, 2023, 5(14); doi: 10.25236/AJBM.2023.051414.

Development of E-commerce and Innovation of Rural Small and Medium Enterprises


Na Zhang, Jian Yan, Li Guo

Corresponding Author:
Na Zhang

Shandong Transport Vocational College, Weifang, China


With the continuous progress of the times, the innovation of rural SMEs (small and medium-sized enterprises) is increasingly valued. Improving the independent innovation ability of enterprises is a top priority in implementing the strategy of building an innovative country. The innovation of rural SMEs can provide assistance for rural development, so it is very important to study how rural SMEs innovate. This article studies the development of e-commerce and innovation in rural SMEs, aiming to enable rural SMEs to innovate through e-commerce technology. This article investigates the economic improvement of 100 small and medium-sized rural enterprises that have used e-commerce through experiments. From the experimental data, it can be found that the economy of these enterprises has increased by 10% to 20%, which proves that e-commerce has been very successful in innovating rural SMEs and can achieve economic benefits.


Electronic Commerce, Small and Medium-Sized Enterprises, Enterprise Innovation, Rural Enterprises

Cite This Paper

Na Zhang, Jian Yan, Li Guo. Development of E-commerce and Innovation of Rural Small and Medium Enterprises. Academic Journal of Business & Management (2023) Vol. 5, Issue 14: 76-81. https://doi.org/10.25236/AJBM.2023.051414.


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