Under the background of the new economy, enterprise marketing innovation has become the main development direction of economic development, and Excellent marketing strategy has become an important influencing factor for enterprises to improve business efficiency and achieve their own sustainable development. Therefore, enterprises want to achieve greater development space in the fierce market competition, need to combine the marketing characteristics of enterprises, marketing strategy innovation, establish the marketing concept with the times, optimize marketing tools, adapt to the current market development environment. This paper mainly focuses on the innovation methods of enterprise marketing in the new economic background, firstly, it analyzes the characteristics of enterprise marketing in the new economic background, secondly, it puts forward the marketing dilemma faced by Chinese enterprises in the new economic environment from four aspects: single marketing means, lack of market research, lack of innovative talents and lack of innovation consciousness, and finally, it deeply explains and discusses the relevant paths of enterprise marketing innovation in the new economic background from several aspects: innovative marketing methods, strengthening market research, introducing innovative talents and establishing innovation consciousness, so as to promote the sustainable development of enterprises.

Zhongwei Zhang. Research on Marketing Dilemma and Innovation Methods of Enterprises in the Context of New Economy. Academic Journal of Business & Management (2023) Vol. 5, Issue 14: 102-108. https://doi.org/10.25236/AJBM.2023.051418.

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