Welcome to Francis Academic Press

The Frontiers of Society, Science and Technology, 2023, 5(10); doi: 10.25236/FSST.2023.051003.

Breakthrough and Integration: Exploring the Path for Traditional Hosts in the Era of Intelligent Media

Author(s)

Xinyin Liang

Corresponding Author:
Xinyin Liang
Affiliation(s)

Shanghai Theatre Academy, Shanghai, China

Abstract

In the era of intelligent media, where artificial intelligence technology is continuously advancing and breaking through, traditional human hosts face the crisis of their hosting and communication work being challenged and their job positions being replaced. This research aims to explore the path for human hosts in the era of intelligent media, by examining the diversity of contemporary hosting and communication development, analyzing the advantages and disadvantages of digital anchors, and addressing the challenges faced by the traditional hosting industry. The study further investigates how human hosts can break through and utilize technology to achieve human-machine integration, thereby promoting the continuous development of the hosting and communication industry.

Keywords

era of intelligent media; traditional hosts; digital anchors; hosting and communication; path exploration

Cite This Paper

Xinyin Liang. Breakthrough and Integration: Exploring the Path for Traditional Hosts in the Era of Intelligent Media. The Frontiers of Society, Science and Technology (2023) Vol. 5, Issue 10: 16-20. https://doi.org/10.25236/FSST.2023.051003.

References

[1] Weng J. (2017). An exploration of the impact of intelligent voice technology on the broadcasting and hosting profession and industry. Television Research, (12), 57-59.

[2] Li Y. (2018). Application of artificial intelligence technology in the field of broadcasting and hosting. Journal of Chinese Broadcasting and Television Studies, (11), 80-82.

[3] Song C. J. (2022). Between the virtual and the real: The development process and speculative prospects of virtual hosts. Media, (14), 52-55.

[4] Ma A. M. (2022). Study on the impact and influence of artificial intelligence technology on broadcasting and hosting. China Media Science and Technology, (07), 82-84.

[5] Chen W. H., & Pan Z. K. (2021). Research on the development dilemma and strategies of virtual hosts in the era of artificial intelligence. Media Observer, (05), 37-41.