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Academic Journal of Business & Management, 2023, 5(15); doi: 10.25236/AJBM.2023.051506.

Research on the Current Situation and Strategies of Street Dance Competition Marketing


Li Yuexin

Corresponding Author:
Li Yuexin

Department of Business Administration, Southwest Petroleum University, Chengdu, China


With the development of cultural diversity, an increasing number of niche cultures are enriching consumers' lives. Many businesses utilize niche cultures to position and communicate their brand culture, and street dance is one of the most popular niche cultures among young people. Through literature review and analysis, we have found that street dance events attract young audiences and have significant dissemination effects on social media. However, challenges still exist in terms of event sustainability, brand positioning, and fundraising. Therefore, we propose the following marketing strategies: creating unique viewing experiences, expanding social media exposure, establishing brand partnerships and sponsor relationships, and strengthening market promotion. Additionally, we recommend enhancing collaborations with organizations and communities, integrating online and offline channels, and creating a comprehensive event experience. The findings of this study will contribute to enhancing the brand influence of the events, increasing audience participation, and attracting sponsor attention, thereby promoting the development of street dance culture.


event marketing, street dance, marketing status quo, strategic recommendations

Cite This Paper

Li Yuexin. Research on the Current Situation and Strategies of Street Dance Competition Marketing. Academic Journal of Business & Management (2023) Vol. 5, Issue 15: 36-40. https://doi.org/10.25236/AJBM.2023.051506.


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