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Academic Journal of Business & Management, 2023, 5(15); doi: 10.25236/AJBM.2023.051507.

Research on Hotspot and Frontier of Robo-Advisor in China


Fei Xin

Corresponding Author:
Fei Xin

School of Economics and Management, Guangxi Normal University, Guilin, China


With the development of Internet technology and financial innovation, financial planning has entered the digital era. The traditional financial market environment has been broken by digital intelligence, and artificial intelligence has started to enter the financial field and integrate with it rapidly, promoting the rise of digital intelligent asset portfolio allocation services - Robo-Advisor - as a way to meet the needs of individuals and enterprises for efficient and fast information processing investment advisors. It can be said that Robo-Advisor is an intelligent product of the Internet era, which opens up huge development opportunities for Internet financial management and promotes the large-scale development of the financial market. Therefore, this paper sorts out the relevant research literature of intelligent advisory services and provides new ideas and suggestions for subsequent scholars on the research and development of Robo-Advisor in China and the path of the Sinicization of Robo-Advisor.


Robo-Advisor; Financial Planning; Digital Intelligence

Cite This Paper

Fei Xin. Research on Hotspot and Frontier of Robo-Advisor in China. Academic Journal of Business & Management (2023) Vol. 5, Issue 15: 41-47. https://doi.org/10.25236/AJBM.2023.051507.


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