China is a multi-ethnic country with a large land area and a huge population. The ethnic minorities in China reside both in large and mixed cities as well as in smaller, minority-majority settlements. Different cultures have long been influencing and intermingling with each other in history while retaining their original characteristics and charm. Thanks to the rise of online short video platforms, short videos featuring characteristics of ethnic minorities are becoming more mainstream. By focusing on ethnic dress-up short videos, we demonstrate the quality of the content of such videos and analyze their aesthetic values to study the dissemination of ethnic-themed short videos and their publicity effect on ethnic cultures.

Liu Wenqi. Analysis of the Aesthetic Value of Short Videos Featuring Ethnic Apparel. International Journal of Frontiers in Sociology (2023), Vol. 5, Issue 8: 28-32. https://doi.org/10.25236/IJFS.2023.050805.

[1] Mi Shuxian. The deconstruction and construction of national image by "Racer" short video [J]. Academic Communication, 2021(11):145-157.

[2] Song Peixuan. Image dissemination and cultural breaking of ethnic minority short videos [J]. Heilongjiang Ethnic Series, 2021, No. 182(03):138-142.

[3] Li Feixue, Fan Zhaohui. Audiovisual imagery: short video communication of excellent Chinese traditional culture [J]. China Television, 2021(08):63-68.

[4] Zhu Yixuan. Inheritance and modernity transformation of the spirit of Chinese aesthetics in traditional cultural short videos [J]. China Television, 2023, No. 445(03):22-28.