Telling the Chinese story has become one of the important ways to spread Chinese culture nowadays. Telling a good Chinese story externally is conducive to promoting the exchange and mutual appreciation of world civilizations and shaping a true, three-dimensional and comprehensive national image. However, China is still in the dilemma of inadequate communication channels, insufficient cultural brand influence, and poor foreign communication in a high-context culture. For this reason, we need to promote the "chorus" of coordinated communication of multiple subjects, improve the capacity of the international communication system of the whole media, change the way of storytelling discourse of international communication, and always uphold the concept of telling a good Chinese story and spreading the Chinese voice by adhering to the Chinese cultural position.

Yan Jiaxin. Exploring the Strategy of Telling China's Story in the Perspective of Cultural Communication. International Journal of Frontiers in Sociology (2023), Vol. 5, Issue 8: 45-49. https://doi.org/10.25236/IJFS.2023.050808.

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