The research and sales of new energy vehicles are progressing rapidly. As of today, the advantages, disadvantages, and prospects of new energy vehicles are still being discussed by various parties. NIO, undoubtedly, is the fastest rising and most controversial force among domestic car manufacturers. With high sales prices, substantial cash flow, and a promising stock performance, NIO has been criticized for consistently operating at a loss since its inception. What is NIO’s profit model and core competitiveness? This paper aims to explore this question, along with the associated risks, and provide recommendations for its development.

Zhenwei Liu. A Study of the Expansion Strategy of NIO to Europe. Academic Journal of Business & Management (2023) Vol. 5, Issue 16: 7-10. https://doi.org/10.25236/AJBM.2023.051602.

[1] Peng Huang. Expanding to Europe: What are NIO’s Chances of Success [J]. China Brand, 2021, (06): 78-79.

[2] Yongjie Pan, Xu Liang. Research on the Community Marketing Model of “NIO” [J]. CHINA JOURNAL OF COMMERCE, 2021, (17): 28-31.

[3] Tong Liu. Competition Among Giants: How Do NIO, Xiaopeng, and Li Auto Establish Their Footing [J]. Auto Review, 2021, (09): 62-65.

[4] Chi Gao. NIO Chooses Norway as its First Destination for International Expansion: It’s More Than Just Selling Cars [J]. Automobile & Parts, 2021, (09):64.

[5] Yongjun Li. The Opportunities and Challenges of New Forces in the Automotive Industry [J]. Heavy Truck, 2021, (04): 3-4.