Academic Journal of Business & Management, 2023, 5(16); doi: 10.25236/AJBM.2023.051602.
Zhenwei Liu
School of Economics and Management, Guangxi Normal University, Guilin, China
The research and sales of new energy vehicles are progressing rapidly. As of today, the advantages, disadvantages, and prospects of new energy vehicles are still being discussed by various parties. NIO, undoubtedly, is the fastest rising and most controversial force among domestic car manufacturers. With high sales prices, substantial cash flow, and a promising stock performance, NIO has been criticized for consistently operating at a loss since its inception. What is NIO’s profit model and core competitiveness? This paper aims to explore this question, along with the associated risks, and provide recommendations for its development.
New Energy Vehicles; NIO; Profit Model; Core Competitiveness
Zhenwei Liu. A Study of the Expansion Strategy of NIO to Europe. Academic Journal of Business & Management (2023) Vol. 5, Issue 16: 7-10. https://doi.org/10.25236/AJBM.2023.051602.
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