Academic Journal of Business & Management, 2023, 5(16); doi: 10.25236/AJBM.2023.051608.
Yinfeng Bi1, Liuxing Zhuang1, Bingxu Zhang2
1Macau University of Science and Technology, Macau, 999078, China
2University of Finance and Economics International Education College, Shanghai, 200433, China
This study investigates the impact of AI and human designers on consumer acceptance of different categories of bags (luxury, mass-branded, and unbranded). The research proposes that consumers have more favorable feelings and purchase attitudes towards bags designed by AI, especially in the luxury category. The study also explores the interaction between designer type and bag category on consumer acceptance. The research design includes hypothesis design, experiment design, and questionnaire design. The results indicate that female consumers show higher favorability and purchase attitudes towards AI-designed bags across all bag categories. However, the interaction between designer type and bag category was not significant. Age was found to be an influencing factor, with different age groups showing significant differences in favorability and purchase attitudes.
AI Designers, Human Designers, consumer acceptance, Purchase Attitudes
Yinfeng Bi, Liuxing Zhuang, Bingxu Zhang. Research on Consumer Acceptance of AI and Human Design in Bag Industry. Academic Journal of Business & Management (2023) Vol. 5, Issue 16: 52-58. https://doi.org/10.25236/AJBM.2023.051608.
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