In the field of family business research, it is a key issue that scholars have paid attention to the diversity of business objectives. Early studies were mainly to explore the decision-making behaviours and performance results of enterprises from the perspective of economic goals. Since the introduction of social emotional wealth theory, more and more scholars have begun to emphasize the influence of non-economic goals. However, these studies have always focused on the goals at the enterprise level, and are lack of attention to the goals or expectations at the family level, and the relevant research results are relatively scattered. Based on this, this paper focuses on Family Research Institute and Foundations hosted by the author, and on the basis of reviewing the relevant literature on family expectations, first clarifies the concept and specific dimensions of family expectations; secondly, it has been focused on how family expectations affect family businesses. For the research question of decision-making and growth has summarized the existing research results; thirdly, it is to generalize the research results; finally, the research problem will be addressed and a feasible research direction will be put forward from the expansion of family expectations, the extension of decision-making behaviours, and the enrichment of growth performance of family business through the Chinese traditional culture.

He Xiaogang, Tin Hiuping. Research of Decision-Making in the Family Business and Its Growth: A Family Aspirations Perspective. Academic Journal of Business & Management (2023) Vol. 5, Issue 16: 59-67. https://doi.org/10.25236/AJBM.2023.051609.

[1] Mezias S. J., Chen Y. -R., & Murphy P. R. Aspiration-level adaptation in an American financial services organization. A field study [J]. Management Science, 2002. 48(10). 1285–1300. 

[2] Miller D., Wiklund J., & Yu W. Mental health in the family business. A conceptual model and a research agenda [J]. Entrepreneurship Theory and Practice, 2020. 44(1). 55–80. 

[3] Yuan Chen, Xiaogang He, Xin Li, Jingwen Li. "Research on Family Entrepreneurship from the Perspective of Kinship. Current Situation and Prospects"[J], Accounting Monthly, 2023, 62(2). 85–90. 

[4] Shaojun Deng, Baoping Yu, Sheng Zhou. "Family Tradition and Family Business Social Responsibility——Based on the Case Study of Jiurucheng"[J], "Foreign Economics and Management", 2022, 52(7). 15–20. 

[5] Junsheng Dou, Shengxiao Li, Jiaying Wu. "Can "Family Harmony" Really Make Everything Prosperous?—An Empirical Test Based on the Perspective of Intergenerational Transfer of Entrepreneurs' Tacit Knowledge"[J], "Managing the World", 2021, 32(1). 13–18. 

[6] Fei Ge, Yanling Lian, Xiaogang He. "Negative Feedback and Executive Change. Based on Data Analysis of Listed Companies"[J], "Economic Management", 2021, 12(3). 33–38. 

[7] Yunan Guo, Linyi Zhang, Yang Yao. "Clan Network, Financing and Farmers' Self-employment", "Financial Research"[J], 2013, 22(3). 23–28. 

[8] Xiaogang He, Yuan Chen, Jingwen Li, Xin Li. "Research on Family Entrepreneurship. Current Situation, Theoretical Evolution and Prospect"[J], "Nankai Management Review", 2022, 22(3). 81–84