This article takes Nintendo, the leader of the game console industry, as the research object to explore the market expansion of Nintendo under the impact of mobile Internet. According to the results of the analysis and research, combined with the market characteristics of Nintendo and the operating status of Nintendo, the marketing recommendations based on service marketing are product strategy, pricing strategy, service distribution strategy, service promotion strategy, service personnel strategy, and physical environment strategy And service process strategy, so as to provide a theoretical and practical reference for Nintendo Game Company on how to develop a service marketing strategy.

Xin Li. Research on Services Marketing Strategy of Nintendo Game Console under the Impact of Mobile Internet. Academic Journal of Business & Management (2023) Vol. 5, Issue 16: 83-89. https://doi.org/10.25236/AJBM.2023.051612.

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