In the past two years, the COVID-19 has spread all over the world, which has had a huge impact on the world economy. At the same time, consumers' buying behavior is slowly changing. The study looked into the alterations, which were observed in the buying behaviour of the customers during the times of the COVID-19 pandemic. The chapter introduction introduced the core topic and the research objectives and questions to be answered by the end of the study. The literature review provided the study with input from past studies on such a topic and exemplified the various e-commerce transactions seen. It provides a certain theoretical basis and research ideas for this research. The chapter on methodology illustrated the methods to be incorporated. This article mainly uses ATLAS.ti, and interviewed three respondents, and drew the interview results into a table, while the topic of data analysis, findings and discussions demonstrated the major deductions from the interview conducted. And the conclusion is shown in the article in the form of figure. The last chapter expounds the main points of this paper, puts forward corresponding suggestions for future development, and ends the research of this paper in a constructive way.

Jianhao Zhao. Impact of Covid-19 on Change in Customer Buying Behaviour in the E-Commerce Sector. The Frontiers of Society, Science and Technology (2023) Vol. 5, Issue 11: 34-43. https://doi.org/10.25236/FSST.2023.051106.

[1] Abdelrhim, M., & Elsayed, A. (2020). The Effect of COVID-19 Spread on the e-commerce market: The case of the 5 largest e-commerce companies in the world. Available at SSRN 3621166.

[2] Beckers, J., Weekx, S., Beutels, P., & Verhetsel, A. (2021). COVID-19 and retail: The catalyst for e-commerce in Belgium? Journal of Retailing and Consumer Services, 62, 102645. 

[3] Bentley, F. S., Kehoe, R. R., & Chung, H. (2021). Investing for keeps: Firms’ prepandemic investments in human capital decreased workforce reductions associated with COVID-19 financial pressures. Journal of Applied Psychology, 106(12), 1785.

[4] Bhatti, A., Akram, H., Basit, H. M., Khan, A. U., Raza, S. M., & Naqvi, M. B. (2020). E-commerce trends during COVID-19 Pandemic. International Journal of Future Generation Communication and Networking, 13(2), 1449-1452. 

[5] Dougherty, M. R., Slevc, L. R., & Grand, J. A. (2019). Making research evaluation more transparent: Aligning research philosophy, institutional values, and reporting. Perspectives on Psychological Science, 14(3), 361-375. 

[6] Doyle, L., McCabe, C., Keogh, B., Brady, A., & McCann, M. (2020). An overview of the qualitative descriptive design within nursing research. Journal of Research in Nursing, 25(5), 443-455. 

[7] Gao, X., Shi, X., Guo, H., & Liu, Y. (2020). To buy or not buy food online: The impact of the COVID-19 epidemic on the adoption of e-commerce in China. PloS one, 15(8), e0237900. 

[8] Gu, S., Ślusarczyk, B., Hajizada, S., Kovalyova, I., & Sakhbieva, A. (2021). Impact of the covid-19 pandemic on online consumer purchasing behavior. Journal of Theoretical and Applied Electronic Commerce Research, 16(6), 2263-2281. 

[9] Guo, H., Liu, Y., Shi, X., & Chen, K. Z. (2020). The role of e-commerce in the urban food system under COVID-19: lessons from China. China Agricultural Economic Review. 

[10] Huseynov, F., & Özkan Yıldırım, S. (2019). Online consumer typologies and their shopping behaviors in B2C e-commerce platforms. Sage Open, 9(2), 2158244019854639. 

[11] Jo, H., Shin, E., & Kim, H. (2020). Changes in consumer behaviour in the post-COVID-19 era in Seoul, South Korea. Sustainability, 13(1), 136. 

[12] Ketchen Jr, D. J., & Craighead, C. W. (2020). Research at the intersection of entrepreneurship, supply chain management, and strategic management: Opportunities highlighted by COVID-19. Journal of Management, 46(8)

[13] Maxwell, S., & Khan, A. M. (2018). Electronic customer relationship management (E-CRM): A study of its role, influence & benefitsto e-commerce. Management Dynamics, 18(1), 43-51. 

[14] Obeng, B. A. (2018). Strategic networking and small firm growth in an emerging economy. Journal of Small Business and Enterprise Development. 

[15] Polanin, J. R., & Terzian, M. (2019). A data-sharing agreement helps to increase researchers’ willingness to share primary data: results from a randomized controlled trial. Journal of Clinical Epidemiology, 106, 60-69. 

[16] Qi, X., Chan, J. H., Hu, J., & Li, Y. (2020). Motivations for selecting cross-border e-commerce as a foreign market entry mode. Industrial Marketing Management, 89, 50-60. 

[17] Sharma, A., & Jhamb, D. (2020). Changing consumer behaviours towards online shopping-an impact of Covid 19. Academy of Marketing Studies Journal, 24(3), 1-10. 

[18] Smit, B., & Scherman, V. (2021). Computer-Assisted Qualitative Data Analysis Software for Scoping Reviews: A Case of ATLAS.ti. International Journal of Qualitative Methods, 20, 16094069211019140.  

[19] Štefko, R., Bačík, R., Fedorko, R., Oleárová, M., & Rigelský, M. (2019). Analysis of consumer preferences related to the use of digital devices in the e-commerce dimension. Entrepreneurship and Sustainability Issues, 7(1), 25. 

[20] Veeragandham, M., Patnaik, N., Tiruvaipati, R., & Guruprasad, M. (2020). Consumer buying behaviour towards e-commerce during COVID-19. International Journal of Research in Engineering, Science and Management, 3(9), 78-82.

[21] Wei, K., Li, Y., Zha, Y., & Ma, J. (2018). Trust, risk and transaction intention in consumer-to-consumer e-marketplaces: An empirical comparison between buyers’ and sellers’ perspectives.  Industrial Management & Data Systems.