Welcome to Francis Academic Press

Academic Journal of Business & Management, 2023, 5(17); doi: 10.25236/AJBM.2023.051702.

Household Income, Education Level, and Television-Viewing Frequency—A Quantitative Economic Analysis


Xiangyu Liu

Corresponding Author:
Xiangyu Liu

Saxo Fintech Business School, University of Sanya, Sanya, Hainan, 572022, China


Based on the 2015 China General Social Survey data, this empirical study examines the socioeconomic factors influencing individuals' television-viewing frequency. The empirical results reveal that the impact of household income and education level on television viewing frequency transitions from positive to negative as household income increases. With an increase in household income and education level, the frequency of television viewing of individuals from the lowest income group increased, while those from the highest income group experience a decrease. Additionally, the empirical findings suggest an age-related impact on television viewing interest, where younger individuals exhibit less interest in watching television, suggesting a decline in television viewing as a leisure activity.


Household Income, Education Level, Television Viewing Frequency, Quantitative Economic Analysis

Cite This Paper

Xiangyu Liu. Household Income, Education Level, and Television-Viewing Frequency—A Quantitative Economic Analysis. Academic Journal of Business & Management (2023) Vol. 5, Issue 17: 7-11. https://doi.org/10.25236/AJBM.2023.051702.


[1] Robinson J, Converse P. (1972) Social Change Reflected in the Use of Time. The Human Meaning of Social Change, 17-86.

[2] Wilson J. (1980). Sociology of Leisure. Annual Review of Sociology, 21-40. 

[3] Robinson J. (1977) How Americans Use Their Time: A Social-Psychological Analysis of Everyday Behavior. New York: Praeger.

[4] Ladinsky J, Wells A. (1977) Social integration, leisure activity, media exposure, and lifestyle enhancement. The New Jersey income-maintenance experiment, 3.

[5] Frey B S, Benesch C, Stutzer A. (2007) Does watch TV make us happy? Journal of Economic psychology, 28(3).

[6] Huang Z. (1994) How young people spend their leisure time: Survey and analysis of contemporary Chinese youth leisure activities. Youth Exploration, (02).

[7] Wang Q. (2000) Analysis of Time Allocation for Urban Residents in China. Sociological Studies, (04)

[8] Hu Z., Li Y., Ma H. (2003) Research on the Cultural Life of Leisure Time among the Public in China. Journal of Tsinghua University (Philosophy and Sociology), (06).

[9] Ma G., Liu A., Cui Z. et al. (2006) Analysis of Television Viewing Time among Residents in China. Chinese Journal of Health Education, (03).