Academic Journal of Business & Management, 2023, 5(17); doi: 10.25236/AJBM.2023.051702.
Xiangyu Liu
Saxo Fintech Business School, University of Sanya, Sanya, Hainan, 572022, China
Based on the 2015 China General Social Survey data, this empirical study examines the socioeconomic factors influencing individuals' television-viewing frequency. The empirical results reveal that the impact of household income and education level on television viewing frequency transitions from positive to negative as household income increases. With an increase in household income and education level, the frequency of television viewing of individuals from the lowest income group increased, while those from the highest income group experience a decrease. Additionally, the empirical findings suggest an age-related impact on television viewing interest, where younger individuals exhibit less interest in watching television, suggesting a decline in television viewing as a leisure activity.
Household Income, Education Level, Television Viewing Frequency, Quantitative Economic Analysis
Xiangyu Liu. Household Income, Education Level, and Television-Viewing Frequency—A Quantitative Economic Analysis. Academic Journal of Business & Management (2023) Vol. 5, Issue 17: 7-11. https://doi.org/10.25236/AJBM.2023.051702.
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