Academic Journal of Business & Management, 2023, 5(17); doi: 10.25236/AJBM.2023.051704.
Yue Ya1, Wang Guoxian2, He Yun3
1College of Economics and Management, Yunnan Agricultural University, Kunming, 650201, China
2College of Architecture and Engineering, Yunnan Agricultural University, Kunming, 650201, China
3College of Big Data, Yunnan Agricultural University, Kunming, 650201, China
It is of significance in the development of local rural economy to develop agricultural product e-commerce, and it is the only way for the promotion of the rural economy under the impact of the epidemic to build a good sales channel for agricultural product e-commerce. This paper analyzes the poor sales problems in the development of agricultural product e-commerce in Yunnan Province based on the survey results of agricultural product e-commerce in Yunnan Province, and proposes corresponding solutions.
Prospering agriculture through digital commerce; Agricultural product e-commerce; Solve poor sales
Yue Ya, Wang Guoxian, He Yun. The Realistic Dilemma and Optimization Path of E-commerce for Agricultural Products-Based on Observation of Yunnan Province. Academic Journal of Business & Management (2023) Vol. 5, Issue 17: 18-23. https://doi.org/10.25236/AJBM.2023.051704.
[1] Zeng Zhanfa. Problems in Brand Building of Agricultural Products and Countermeasures in China[J]. Henan Agriculture. 2018-12-15. 43-49
[2] Problems in Supply Chain of Agricultural Products and Countermeasures in China [OL]. http://www.wendangku
[3] Xiao Wenjin. On Impact of COVID-19 on Circulation of Fresh Agricultural Products and Countermeasures from the Perspective of Risk Society[J]. Review of Economy and Management. 2020-07-14, 25-33
[4] Chen Hongyi, Mei Ziying. Analysis of Unsalable Agricultural Products during Spread of Major Infectious Diseases and Corresponding Countermeasures[J]. Modern Business Trade Industry. 2020-07-21. 34-35
[5] Liu Yu. Develop Special "Green Food Brands" by Relying on "Landmark" Influence[J]. Zhifutiandi. 2022-02-10.2