Yue Ya1, Wang Guoxian2, He Yun3
1College of Economics and Management, Yunnan Agricultural University, Kunming, 650201, China
2College of Architecture and Engineering, Yunnan Agricultural University, Kunming, 650201, China
3College of Big Data, Yunnan Agricultural University, Kunming, 650201, China
It is of significance in the development of local rural economy to develop agricultural product e-commerce, and it is the only way for the promotion of the rural economy under the impact of the epidemic to build a good sales channel for agricultural product e-commerce. This paper analyzes the poor sales problems in the development of agricultural product e-commerce in Yunnan Province based on the survey results of agricultural product e-commerce in Yunnan Province, and proposes corresponding solutions.
Prospering agriculture through digital commerce; Agricultural product e-commerce; Solve poor sales
Yue Ya, Wang Guoxian, He Yun. The Realistic Dilemma and Optimization Path of E-commerce for Agricultural Products-Based on Observation of Yunnan Province. Academic Journal of Business & Management (2023) Vol. 5, Issue 17: 18-23. https://doi.org/10.25236/AJBM.2023.051704.
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