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Academic Journal of Business & Management, 2023, 5(17); doi: 10.25236/AJBM.2023.051708.

Progress Models and Strategic Suggestions for Cross Border E-commerce


Jian Yan, Na Zhang, Li Guo

Corresponding Author:
Jian Yan

Shandong Transport Vocational College, Weifang, Shandong, China


With the advancement of globalization and the progress of digitization, CBEC has become an increasingly important business model. This article provided a framework introduction to the progress mode and strategic suggestions of CBEC. Then, in terms of progress mode, it introduced the four main modes of CBEC: self-operated mode, platform mode, purchasing mode, and direct mail mode. The platform model is currently the most popular model, which can provide better goods, services, and logistics experiences, while also allowing the platform itself to generate more revenue. The progress models and strategy recommendations of CBEC were explained in the results and discussions, which showed the inventory, visits, and order quantities of the three models at critical moments. It can be found that the highest inventory level of the purchasing model is 3900, and the number of visits and orders is also higher than the other two models, reaching 1200262. In short, CBEC is a field full of opportunities and challenges. Finally, this article has certain guiding significance for promoting the healthy progress of CBEC and improving the competitiveness of enterprises.


Cross-border E-commerce, Progress Model, Strategic Recommendations, Product Model

Cite This Paper

Jian Yan, Na Zhang, Li Guo. Progress Models and Strategic Suggestions for Cross Border E-commerce. Academic Journal of Business & Management (2023) Vol. 5, Issue 17: 43-50. https://doi.org/10.25236/AJBM.2023.051708.


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