Comexposium (Shanghai) Co., Ltd., Shanghai, China, 200082
Kent Chemical Products (Kent) is a leading global specialty-chemical company that operates internationally. It is a technology-driven company that gains a competitive advantage through its scientific expertise and product development. Kent has followed an expansion strategy by mainly acquiring or venturing with other companies. Kent has grown fast but has not been able adapt its internal operations in order to appropriately manage the growth. Hence, the company’s main challenge is to manage this transition successfully. Due to a potential economic downturn as well as internal problems, Luis Morales, president of Kent Chemical International (KCI) aims to find a solution to create a unified global company.
Problem Statement, Situation Analysis, Change Management, Implementation/Action/Project Plan, Risksand Challenges
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