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Academic Journal of Business & Management, 2023, 5(17); doi: 10.25236/AJBM.2023.051715.

Judicial Empirical Research on Disputes over Online Live Streaming with Goods


Yuan Qu

Corresponding Author:
Yuan Qu

School of Law, Anhui University of Finance & Economics, Bengbu, China


Online live streaming with goods is an emerging economic development model that has played a significant role in promoting economic development under the pandemic. Infringement and imagination are constantly emerging, and the dilemma of consumer rights protection is becoming increasingly prominent. This article analyzes the current situation of consumer rights protection through judicial cases, understands the difficulties in the process of consumer rights protection, and clarifies the responsibilities of merchants and platforms.


Protection of Consumers' Rights and Interests; Live with Goods; Operator; Operator Responsibility; Platform Responsibility; E-commerce Law

Cite This Paper

Yuan Qu. Judicial Empirical Research on Disputes over Online Live Streaming with Goods. Academic Journal of Business & Management (2023) Vol. 5, Issue 17: 96-104. https://doi.org/10.25236/AJBM.2023.051715.


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