In this era of media convergence and the all-media era, changes in communication technology, communication channels, media environment, audience behavior habits, and the public opinion ecosystem have brought forth the challenges of "decentralization" in communication and the growing new media market. These challenges have caused mainstream media to face audience loss and prompted the development of traditional TV news short videos. By innovating communication forms, promoting brand reputation, optimizing communication patterns, enhancing discourse effectiveness, expanding communication channels, and increasing audience engagement, "Anchor Talks About Syndication" quickly gained prominence, capturing the audience's attention and garnering their admiration and support. In terms of content creation, dissemination, and innovation, it provides a comprehensive development strategy for the mainstream media's transition to short video formats.

Zhao Yiwen. The New Path of Mainstream Media's Short Videoized News Dissemination under the View of Media Integration--Taking "Anchor Talks about Broadcasting" as an Example. The Frontiers of Society, Science and Technology (2023) Vol. 5, Issue 12: 15-19. https://doi.org/10.25236/FSST.2023.051203.

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