The 21st century has witnessed the rapid development of we-media with the diversification of derivative media types, rapid dissemination of media information, and massive and miscellaneous information content. The people are involved in the era of we-media, and anyone is no exception. The rapid development of we-media technology also provides carrier support for the dissemination of culture. Taking college campus sports culture communication as an example, the strength of we-media culture communication should not be underestimated. Based on recognizing the advantages of campus sports culture communication of we-media, we should pay attention to the dissemination of vulgar information and the fermentation of bad public opinion. It is also necessary to take decisive measures to avoid the risk of public opinion and guide the standardized dissemination of campus sports culture of we-media. This paper mainly discussed the problems of university campus sports culture communication in the environment of we-media, with a primary focus on the typical problems in cultural communication and scientific countermeasures, so that the university campus sports culture can be efficient and spread with high quality in a good we-media environment.

Ruliang Wang. Problems and countermeasures in the university campus sports culture communication in the background of we-media. The Frontiers of Society, Science and Technology (2023) Vol. 5, Issue 12: 32-36. https://doi.org/10.25236/FSST.2023.051206.

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