Welcome to Francis Academic Press

The Frontiers of Society, Science and Technology, 2023, 5(12); doi: 10.25236/FSST.2023.051212.

Research on Graphic Design Language in Digital Media Art—Taking the Application of Graphic Language in Graphic Design as an Example

Author(s)

Fan Yunyue

Corresponding Author:
Fan Yunyue
Affiliation(s)

Gannan Normal University, Ganzhou, Jiangxi, China, 341000

Abstract

Nowadays, graphic design languages play an important role in the development of design disciplines. With people's understanding and insights into visual symbols, as well as the advent of economic globalization and the information age, graphic language has become a cultural activity closely related to people's lives, a platform for mass media communication, and plays an important role in the development of human society. It is also one of the forms of modern design. Visual symbols are the main carrier of information transmission, and graphic language is an important medium for visual symbols. Using graphics to convey information helps the audience understand and resonate. In short, graphic design language is a communication method that uses graphics as a carrier for interpersonal communication, information dissemination, and annotation[1]. The article explores the application of graphic design language in print advertising, considers the presentation methods of graphics, explores innovative and cultural graphic visual symbols, and creates a graphic language carrier that moves visitors. This is the main research idea of the article.

Keywords

Graphic design language; Print advertising; Visual symbols

Cite This Paper

Fan Yunyue. Research on Graphic Design Language in Digital Media Art—Taking the Application of Graphic Language in Graphic Design as an Example. The Frontiers of Society, Science and Technology (2023) Vol. 5, Issue 12: 68-73. https://doi.org/10.25236/FSST.2023.051212.

References

[1] Rudolf Arnheim. Art and Visual Perception [M]. Translated by Teng Shouyao. Chengdu: Sichuan People's Art Publishing House, 1998:3.

[2] Wang Zhijun, Yuan Hong, Zhang Baoqing. Graphic Design [M]. Beijing: China Youth Publishing House, 2010:10-17.

[3] Du Guoping. Exploring the World of Graphics [M]. Shanghai: Southeast University Press, 2006:5

[4] Liu Lin. Creative Graphic Design [M]. Wuhan: Huazhong University of Science and Technology Press, 2007:7.

[5] E.H. Gongbulich. Art and Illusion [M]. Translated by Lin Xi, Li Benzheng, Fan Jingzhong. Hunan: Hunan Science and Technology Publishing House, 2009:4.

[6] Yin Dingbang. Graphics and Meaning [M]. Hunan: Hunan Science and Technology Press, 2001:7

[7] Xu Hengchun. Design semiotics [M]. Beijing: Tsinghua University Press, 2008.171.

[8] Liu Chunlei, Wang Lanchuan. Packaging Graphic Design [M]. Beijing: Printing Industry Press, 2010:7.

[9] Zhang Lili. A Complete Handbook of Visual Symbols [M]. Shanghai: Shanghai Bookstore Publishing House, 2008:6.

[10] Li Yanzu, Lu Ying. The History and Aesthetics of Visual Communication [M]. Beijing: China Renmin University Press, 2000:34-156.

[11] Wang Hongbo. On the Visual Graphic Features of Book Binding Design [J]. Popular Literature and Art: Design and Humanities, 2009, (12): 98.

[12] Li Xin. On the Cultivation of Innovative Ability in Art and Design [J]. Chizi: Cultural Education, 2009, 22 (11): 105.

[13] Men Delai. Modern Graphic Design Creativity and Performance [M]. Xi'an: Xi'an Jiaotong University Press, 2002:8-58.

[14] Ouyang Chaoying. Logo Design [M]. Wuhan: Wuhan University of Technology Press, 2005: 36-55.

[15] Wu Xiang. Design Morphology [M]. Chongqing: Chongqing University Press, 2008;7

[16] Chen Jie. Analysis of Graphic Language in Graphic Design [J]. Science and Technology Information, 2009(20):198-199.

[17] Zhu Heping. Research on Modern Packaging Design Theory and Application [M]. Beijing: People's Publishing House, 2008:8.

[18] Zhou Zhiyu. Thinking and Design [M]. Beijing: Peking University Press, 2001:9.

[19] Wang Yanfa. Principles of Visual Communication Design [M]. Higher Education Press, 2008:1-73.