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The Frontiers of Society, Science and Technology, 2023, 5(12); doi: 10.25236/FSST.2023.051212.

Research on Graphic Design Language in Digital Media Art—Taking the Application of Graphic Language in Graphic Design as an Example


Fan Yunyue

Corresponding Author:
Fan Yunyue

Gannan Normal University, Ganzhou, Jiangxi, China, 341000


Nowadays, graphic design languages play an important role in the development of design disciplines. With people's understanding and insights into visual symbols, as well as the advent of economic globalization and the information age, graphic language has become a cultural activity closely related to people's lives, a platform for mass media communication, and plays an important role in the development of human society. It is also one of the forms of modern design. Visual symbols are the main carrier of information transmission, and graphic language is an important medium for visual symbols. Using graphics to convey information helps the audience understand and resonate. In short, graphic design language is a communication method that uses graphics as a carrier for interpersonal communication, information dissemination, and annotation[1]. The article explores the application of graphic design language in print advertising, considers the presentation methods of graphics, explores innovative and cultural graphic visual symbols, and creates a graphic language carrier that moves visitors. This is the main research idea of the article.


Graphic design language; Print advertising; Visual symbols

Cite This Paper

Fan Yunyue. Research on Graphic Design Language in Digital Media Art—Taking the Application of Graphic Language in Graphic Design as an Example. The Frontiers of Society, Science and Technology (2023) Vol. 5, Issue 12: 68-73. https://doi.org/10.25236/FSST.2023.051212.


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