International Journal of Frontiers in Sociology, 2023, 5(9); doi: 10.25236/IJFS.2023.050908.
Ding Xuelian
Yili Normal University, Yining, 835000, China
Under the background of globalization, frontier tourism culture, as the essence of Chinese culture, is becoming a key part of the strategy of powerful countries. However, the communication and transmission of culture are faced with many challenges, such as cultural differences and translation of professional terms. Ecological translation, focusing on culture, context and interaction, offers an effective approach. This paper discusses the current situation of frontier tourism culture publicity and the core concept of ecological translation, and puts forward some suggestions on strengthening training, innovating the way of publicity and strengthening cross-cultural communication, so as to promote the dissemination and cognition of frontier tourism culture on the international stage.
Frontier tourism; Cultural publicity; Ecological translation; New Age
Ding Xuelian. Research on ecological translation of frontier tourism cultural external publicity under the background of new era. International Journal of Frontiers in Sociology (2023), Vol. 5, Issue 9: 46-50. https://doi.org/10.25236/IJFS.2023.050908.
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