International Journal of Frontiers in Sociology, 2023, 5(9); doi: 10.25236/IJFS.2023.050909.
Yan Ziyu
School of Media Science, Northeast Normal University, Changchun, China
As political and economic globalization and media convergence continue to accelerate, relations between countries and the form of international communication have changed dramatically, and international news reporting is facing new opportunities and challenges. Therefore, the issue of how Chinese journalists can present a good personal and even national image around the world deserves deeper consideration. This paper takes the news communication practice of Liu Xin, a journalist and host of China International Television (CGTN), as an example. By analyzing the real-life dilemmas of international news communication at the political, cultural and linguistic levels, it explores the specific embodiment of Chinese journalists' image in international news and proposes their image enhancement strategies based on this, so as to provide useful reference for Chinese journalists in the international arena to enhance their foreign communication influence and improve their international image. In this way, it provides useful references for Chinese journalists in the international arena to enhance their influence on foreign communication and improve their international image and discourse.
International News, Image of Journalists, CGTN
Yan Ziyu. Analysis of the Image of Chinese Journalists in International News. International Journal of Frontiers in Sociology (2023), Vol. 5, Issue 9: 51-56. https://doi.org/10.25236/IJFS.2023.050909.
[1] Gao Guiwu, & Jiang Haofeng. (2018). From political elites to ordinary practitioners: The flux of media image of Chinese journalists--an analysis based on relevant reports of People's Daily since the founding of the People's Republic of China. Journalism (10), 11.
[2] Wang Yiben, & Jiang Xiaoli. (2020). Meaning production of news text in the framework of concomitant text: A case study of "trans-oceanic dialog" between Chinese and American female anchors. Journalism (1), 6.
[3] Chen Yuxiang, (2019). Exploring the new strategy of cgtn outreach behind the Chinese and American anchors' "debate". Sound Screen World (9), 2.
[4] Xie Huangyuan. (2022). An empirical study on the cross-cultural communication competence of Cgtn Chinese appearing journalists. Data (12), 61-63.
[5] Peng Yiyun. (2021). Analysis of cgtn's external communication strategy in the context of fusion media. Sound Screen World (17), 15-16.