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The Frontiers of Society, Science and Technology, 2023, 5(12); doi: 10.25236/FSST.2023.051218.

A Study on Live Streaming Bandwagon of CCTV Hosts in the Context of the New Era


Liu Meijie

Corresponding Author:
Liu Meijie

School of Journalism and Communications, Henan University of Technology, Zhengzhou, China


In recent years, Internet technology has propelled live streaming with product endorsements to become the most popular sales model. In early 2020, the outbreak of the COVID-19 pandemic had a particular impact on the real economy. In this context, to expedite the resumption of production, promote economic growth, and stimulate economic vitality, the central station CCTV initiated a live-streaming campaign. As a result, CCTV hosts transitioned from the newsroom to the electric power live streaming room, transforming their image from traditional hosts to live-streaming anchors. This paper aims to analyze the participation deficiencies of CCTV hosts during the live-streaming process and provide recommendations for future practices in this area.


CCTV host; live streaming with goods; strategic research

Cite This Paper

Liu Meijie. A Study on Live Streaming Bandwagon of CCTV Hosts in the Context of the New Era. The Frontiers of Society, Science and Technology (2023) Vol. 5, Issue 12: 100-105. https://doi.org/10.25236/FSST.2023.051218.


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